Interview with Gilles Bonan

President of the Roche Bobois Group
By Lola Gómez
Roche Bobois has promoted ‘Encounters with Spanish Fashion’ a charity drive which reflects the talent and creativity of 10 famous Spanish fashion designers, projected upon the Mah Jong sofa.

The 10 exclusive sofas have been auctioned and all of the money raised will be donated to NGO Oafrica.
 
 
 
For years Roche Bobois has invested in artistic and cultural movements to reflect the talent and creativity of designers, and this time you have brought together fashion and design, how did the project arise?
They are two very closely linked worlds, and it is a matter of sensitivity, emotions, colours… I think they have many aspects in common. In the year 2000 we began to work with Jean Paul Gautier and now we are launching a collection with Christian Lacroix Maison.
Fashion is united with decoration Bringing the worlds of fashion and design together is part of the mission of Roche Bobois, it is key to us, it’s what makes us different and what we
aim to get across is the French ‘art de vivre’ and fashion. This is what our clients in the 55 countries in which we are present are looking for.
What was the challenge for the sofa?
The challenge is to continue to exist for another 50 years. It was designed in 1971 and is Roche Bobois’ number one seller. Now it has been given a new lease of life with this initiative.
Your upcoming projects?
To continue opening stores around the world, we are currently opening one each month.